Helen Love

By MarkRees 

Helen Love – Swansea's finest purveyors of bubblegum pop punk – have unveiled the video for new single Pogo Pogo, their latest release from Madrid-based label Elefant Records.

"Here at Elefant Records, we are huge fans of Helen Love - it’s no secret," say the label ahead of the launch of the infectiously catchy track, which gleefully channels their musical heroes The Ramones and Blondie in the video, and even name checks bass player Dee Dee Ramone in the lyrics.

"It’s not just because of their addictive, spot-on songs, but because we identify completely with their hedonistic, carefree, youthful philosophy that their lyrics and attitude give off. This new 7” limited-edition, red-vinyl single is proof of that.

"Just look at the title track, Pogo Pogo (listen below). A song composed with Ricardo Autobahn, a British producer specialized in remixes and mash-ups, who plays with the group in live shows.

"We can see ourselves jumping and dancing like crazy in the first row while our beloved girls shout that 'The first punk boy in Rome... and he plays bass guitar like Dee Dee Ramone' to the rhythm of crazed techno-pop."

The single also includes three new b-sides: Make Up, Break Up; Red Light; and Julie's Got A New 7 Inch Single, all of which Elefant are just as excited about.

"The rest of the songs are every bit its equal, as you can imagine.

"Make Up, Break Up is an impetuous song full of humour about the moment of breaking up that has all of the styles that Helen Love usually plays: punk, bubblegum, disco, indie-pop, and eighties sounds, with those amazing vocoders on the bridge.

"Red Light is one of the best pop-punk songs that we have heard in a long time, full of the anxiety and urgency to see a person you want to be with, that manages to get immediately inside your head and pierce your brain with those speedy guitars and Ramones spirit.

"Finally, the B-side closes with Julie’s Got A New 7 Inch Single.  Yes, a song about the incredible pleasure of going to the store to buy a new vinyl, taking it out of the cover, and playing it for the first time. All of this is an invitation to listen to one of the best singles that Helen Love has put out in their career. And their most steadfast fans already know that is saying a lot. Now, go enjoy!"