SUNLIT: "Break My Heart" Single Digital, a new project from Joe Moore
It feels strange each time we announce a new project from Joe Moore – with his musical versatility and his prolific, tireless spirit, we feel like we might run out of adjectives to describe such marvelous songs in such diverse musical parameters. SUNLIT is a project dedicated to shoegazing and dream pop. “Break My Heart” is the first advance of what will be their first, eponymous album that we will present very soon. This song is a perfect introduction: ethereal guitars, the spirit of Bobby Wratten drifting through, crystalline melodies, high voltage melancholy, emotions right on the surface. For the occasion, Chris Croft (who has already made videos for THE SCHOOL, THE YEARNING, THE SILVER FACTORY, THE PRIMITIVES, BMX BANDITS, ATTIC LIGHTS, Nick Garrie, THE MAGIC THEATRE, Cristina Quesada) has directed a music video set between the sea and the sunset, an exercise in expressionism that aims to transmit feelings of sadness and pleasure, melancholy and beauty, just like Joe Moore’s new project. Wait until you hear the album. Get your hearts ready, because this is going to hit hard.
The amount and diversity of the albums he has released and produced for Elefant Records since 2011 is unparalleled. Everything started with THE YEARNING’s “Jukebox Romance” (2012), full of delicacy and painstaking artwork in marvelous chamber pop, reminiscent of those girl groups from the 50s. Since then, he has made music with Lia Pamina; he has produced R’n’B and electronic pop for Maddie Mae; and he has written eighties-style Italo Disco and europop with Cristina Quesada. He has also collaborated with Julie Big (ex-singer from LE SUPERHOMARD) on the Julie Et Joe project, with which he paid a well-deserved tribute to 80s French pop (ELLI ET JACNO, LIO, MIKADO…). He explored electronic pop with Holly Vanags under the name THE PERFECT KISS, and, together with Luci Ashbourne, paid tribute to ABBA, to disco music, and 70s pop in general on his last album with THE YEARNING in 2020.
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